Core Values

Transparency

Being open and honest about our product, it’s ingredients, our company as a whole and whether or not it will help you in your physical health.

    Accountability

    Taking the initiative to hold both yourself and others to a higher standard. When you fuck up realize it, understand why and learn from it. 

      Loyalty

      Loyalty is being there for your teammates no matter what because you know they would do the same for you. Loyalty to others, yourself, your goals, and your life.

        Humility

        Staying humble is one of the greatest keys to success. Admitting that you are not the best means that you are willing to acknowledge the deficiencies in your life. Being the  best at something will get you farther than arrogance and ignorance. There are always people more skilled than you in your trade. Be the best at everything you do. You can always be better.

          Go above and beyond

          We strive to be the absolute best at everything we endeavor in. No one remembers second place. Do the extra rep. Put the extra time into your relationships. Do the hard work. If you don’t have enough time in the day, wake up earlier, go to bed later. “Good enough” is never good enough. Be the best. 

            Stay disciplined

            Strive for success. Do the hard thing. It will be the harder option 9/10 times, but worth it 10/10 times. 

              Always be learning

              If you are not constantly learning then what is the purpose? Everything is a lesson, if it hurts, if it feels good, there is always something to learn from every. single. situation. Observe, acknowledge, understand, learn, grow.

                See the invisible 

                Dreams without goals are just dreams. Get your stuff together. Realize the possibilities that you present. See your end goal and figure out how to get there. Put in the work.

                  Be confident

                  You are beautiful. No one cares how smart you are, no one cares what your grades were. As long as you have the motivation to get work done you will leave your mark on this planet. Confidence is the key to EVERYTHING. It can open up every single door, it can break down every single obstacle. BE YOU. Be confident in yourself and what you can become. You are beautiful. Everyday wake up and remember the hardest battle you fight is you versus the voices between your ears. Change the world.

                    Graham: Director of Operations

                    Hey there! I'm a Computer Science graduate from Virginia Military Institute where I was a Division 1 Track and Field athlete. I am also a big F1 and soccer fan. When I'm not diving into code, you can find me at the gym, where working out is my ultimate passion. I love challenging myself both mentally and physically, and I believe that balance is key to personal growth. Whether it's coding, lifting, or learning something new, I'm always pushing myself to improve.

                    Joshua: Director of Finance

                    Hey, I'm Joshua! I’m a proud graduate of The Citadel, where I earned my degree in Business Administration and played Division 1 rugby. When I’m not diving into business strategies, you’ll find me either lifting weights or on the rugby pitch—two passions that keep me motivated and grounded. Fitness and rugby are a huge part of my life, pushing me to stay in shape, challenge myself, and work with a team. Whether it's crunching numbers or crushing a workout, I’m always looking to improve and grow. Thanks for stopping by!

                    Dan: Director of Marketing

                    Hi, I’m Daniel!, a Cybersecurity Student & Fitness Enthusiast.
                    I'm currently pursuing my degree in Cybersecurity. I’m passionate about the ever-evolving field of technology.

                    Outside of my studies, I’m dedicated to living a healthy lifestyle. I’ve recently started taking the gym more seriously, focusing on fitness and strength training, and I’m always looking for ways to improve my health and well-being. I also prioritize a balanced, nutritious diet to fuel both my mind and body.

                    I believe in the importance of discipline, both in my academic pursuits and personal life. I strive to give my best every day.

                    Let’s connect! Feel free to reach out!

                    Jesse: Founder, Advisor

                    Hey guys, I'm Jesse! I'm a former Air Force EOD tech who now brings years of experience in sales to the table. Outside of work, I'm all about staying active, whether that's hitting the slopes for some snowboarding, exploring the great outdoors on a hike, or staying fit in the gym. Above all, I'm a proud father to a son, always balancing work, fitness, and family life with a positive attitude and a love for adventure.